2006 SEMA Show: 2006 Mini Cooper Airborne Concept Video

Watch the video of the Iacono 2006 Mini Cooper at the 2006 SEMA Show...

Transcript

00:00 We wanted to showcase our Airborne Mini Cooper concept.

00:12 It's a highly tuned mini.

00:15 It's a niche market vehicle concept and we set out to do 100 of them just to kind of

00:19 see how it would do, how the public would react.

00:21 The mini's a popular platform and we thought it would be a really cool hot rod application

00:26 to kind of doll one up.

00:28 Aesthetically there's a lot of nice lines to the mini.

00:31 M7 was a big part of the project that helped us with the intercooler.

00:36 Took a lot of dealer options and just aesthetically made it work for our theme.

00:40 So it's got the John Cooper Works package, suspension, M7, Diamondback Classic tires,

00:47 which was a prototype tire that he wanted to develop specifically for this car, custom

00:52 interior, navigation.

00:54 I think SEMA's the perfect place to kind of show new concepts for the future.

00:59 Like I said, we set out to find new mediums to customize.

01:05 I think the mini's a really popular platform to try those things out in.

01:09 I think entry level vehicles in the European market, that's the future.

01:15 I think that's where a lot of it's going.

01:16 "