Watch the video of the Iacono 2006 Mini Cooper at the 2006 SEMA Show...
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00:00 We wanted to showcase our Airborne Mini Cooper concept.
00:12 It's a highly tuned mini.
00:15 It's a niche market vehicle concept and we set out to do 100 of them just to kind of
00:19 see how it would do, how the public would react.
00:21 The mini's a popular platform and we thought it would be a really cool hot rod application
00:26 to kind of doll one up.
00:28 Aesthetically there's a lot of nice lines to the mini.
00:31 M7 was a big part of the project that helped us with the intercooler.
00:36 Took a lot of dealer options and just aesthetically made it work for our theme.
00:40 So it's got the John Cooper Works package, suspension, M7, Diamondback Classic tires,
00:47 which was a prototype tire that he wanted to develop specifically for this car, custom
00:52 interior, navigation.
00:54 I think SEMA's the perfect place to kind of show new concepts for the future.
00:59 Like I said, we set out to find new mediums to customize.
01:05 I think the mini's a really popular platform to try those things out in.
01:09 I think entry level vehicles in the European market, that's the future.
01:15 I think that's where a lot of it's going.
01:16 "