00:00 In the Ilocos region, the GMA Masterclass, The Icons Series, was held.
00:05 Among the discussions, the importance of using artificial intelligence and strategy in marketing and research.
00:12 Gav Del Luna was the host of GMA Regional TV 1 North Central Luzon.
00:17 Some official and personalities of the GMA Network were warmly welcomed
00:23 at the GMA Masterclass, The Icons Series, in the Divine Word College of Lawag.
00:28 GMA Network Chief Marketing Officer Lizel G. Maralag was the speaker
00:33 where she shared the strategies in marketing and research.
00:37 Senior Vice President and Head of GMA Integrated News, Regional TV and Synergy, Oliver Victor Biamoroso,
00:54 highlighted the importance of the GMA Masterclass Series in bringing knowledge and information to students.
01:01 Education, in its essence, is not confined within the four walls of a classroom.
01:07 It extends far beyond encompassing real-world experiences, diverse perspectives, and meaningful interactions.
01:16 The GMA Masterclass Series serves as a bridge between traditional learning and the dynamic, ever-changing world outside.
01:26 It opens a window to the industry's heartbeat, allowing you to witness firsthand the intricate workings of various fields,
01:36 be it media, journalism, arts, technology, marketing, or entrepreneurship.
01:43 I'm very appreciative of this activity because with the trend right now,
01:48 it really helps students to also learn from the experts.
01:54 The Masterclass Series is also a jam-packed event at Ilocos Sur Polytechnic State College.
01:59 We will take advantage of their presence to learn, share, and enjoy their program.
02:07 Where the advantages and disadvantages of using artificial intelligence or AI are focused, Maralag's journey is.
02:15 For GMA Integrated News, I'm Gab Del Luna of GMA Regional TV One North Central Luzon, reporting for 24 Hours.
02:24 [GMA News theme]
02:39 [Music]
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