00:00 When it comes to "putok batok", it's not an exaggeration.
00:04 Just like the crispy skin and tender meat from the crispy pata that is always on sale.
00:10 The hot soup of favorite bulalo is also delicious.
00:16 But for the air-lito negotiator, no need to make a choice on what to choose from these two dishes.
00:23 Because he's eating crispy pata with bulalo soup.
00:28 [Music]
00:33 Here in Quezon City, the combination of crispy pata and bulalo soup became the highlight of Air-Lito's food.
00:40 My family goes to Tagaytay and Batangas.
00:46 When we go there, we always order bulalo.
00:50 So I said, we brought this to Manila, let's make malitang.
00:57 We'll make malitang, we'll just make goto bulalo.
01:02 He started this business from his favorite food.
01:08 But the business he built was not noticed.
01:12 The crispy pata is big.
01:15 We're close to a crispy pata store.
01:20 And the price is 700 pesos.
01:24 We talked about it, we cut the fried food and put the soup.
01:29 We did this, we tested it, we ate it, and we offered it to the first customers.
01:36 They liked it, they're coming back.
01:39 I don't know, I didn't know that crispy pata bulalo will become famous.
01:43 And when they thought of boiling it, air-lito's food became a clique.
01:49 That's what we thought, because that's our product, that's our menu.
01:54 Goto bulalo and crispy pata bulalo.
01:59 If we think of other soups, it's too hard.
02:04 So we made it, we fried it, we made the soup of goto bulalo, we added it to the crispy pata bulalo.
02:14 Aside from the gimmick, the price of air-lito's food was also a hit.
02:19 Because of one order of crispy pata bulalo, it's only 99 pesos with rice.
02:25 In exchanging the food, air-lito started to introduce their product.
02:34 Before we gave it to the people, to the masses, we tasted it first.
02:39 I told them, if we give it to you, if there's a customer, I'll ask them, "Sir, do you want to taste our crispy pata bulalo?"
02:47 They tasted it, and until they came back, they ordered it.
02:50 Air-lito's head was used to make his business successful.
02:56 I started with 10,000 pesos for beef, for pata, I just went around.
03:06 If I ran out of it, I would return it.
03:10 Whatever was left, I would return it to you, even if it's small, so that you can go around.
03:21 To make it easier for air-lito to get to know the food, he didn't put many menus.
03:28 He only ate two dishes, goto bulalo and crispy pata bulalo.
03:35 To avoid the fatigue of his customers, he sometimes served it with steak, balut and chicharong bulaklak.
03:43 But even if air-lito's product was successful, there was still a lot of trouble in his business.
03:50 That's why air-lito's secret is still a risk and a continuation of his start.
03:57 It's hard, but if we persevere, we will be able to get what we want.
04:07 As a result, air-lito's food is still profitable.
04:13 The profit of the KBP's store is going up and down.
04:21 Sometimes we earn 9 or 10 thousand pesos a day, sometimes it goes down to 4 or 5.
04:30 It's not the same.
04:32 He earns 10 thousand pesos a day, and he can order 50 of his products.
04:39 Before, he had to prepare 3 kilos of food a day.
04:44 Now, he can eat up to 30 kilos of pata.
04:50 To know more about air-lito's product, I will be his food here in Quezon City.
04:57 This is so delicious.
05:00 It smells so good.
05:02 Why crispy pata?
05:04 Ma'am, before, we can't buy big crispy pata.
05:11 We cut it and they like it.
05:14 That's why we sell crispy pata.
05:17 So, if they buy this and that, and there's rice, how much is it?
05:21 99 pesos.
05:23 Why is it so cheap?
05:25 Ma'am, it's for the masses.
05:27 So, you don't get lost there?
05:29 We get lost, as long as we can help the masses.
05:31 Oh, I see.
05:33 No problem, Ma'am.
05:35 I just do this to help the masses.
05:39 I also have a training ground for my children so they can learn.
05:43 How do you cook this?
05:46 I'm just following you, Ma'am.
05:47 We're following you so it will smell better.
05:49 Since air-lito is already eating up, we won't let him taste his food.
05:57 It's just simple to do.
06:00 We fry the boiled pata.
06:02 Then, we add the soup of boiled meat and beef bones.
06:08 This is the soup of goto, bulalok.
06:12 Bulalok.
06:13 Let's taste it.
06:18 It's hot, Ma'am.
06:20 Is it hot?
06:22 It's delicious.
06:27 Wow, you're kidding.
06:29 The soup is delicious, Ma'am. Do you have a bill?
06:31 Yes, Ma'am.
06:33 For 99 pesos.
06:34 You're so close, Ma'am.
06:36 This is the most sour.
06:40 It's sour.
06:41 It's delicious.
06:48 Air-lito is doing his business and earning money for his family.
06:53 They can see how hard it is for you.
06:57 They can see how hard it is for you to experience this, what you do.
07:01 You have to be together, you have to find a good customer.
07:04 So that when you're gone, they won't be able to be with you.
07:08 They will be able to stand on their own feet.
07:10 They know what they're doing.
07:12 That's why Air-lito is so successful that he's known for his food,
07:16 especially the product he sells.
07:20 We have online.
07:22 My children give it to me.
07:24 They say, "We're open now."
07:26 We really need to learn this.
07:29 You don't just cook.
07:31 Because the one who tastes it will eat the taste.
07:36 For aspiring businessmen out there, Air-lito has an advice.
07:39 Be patient, hardworking, and be together.
07:43 You will get what you want.
07:45 I didn't know this would happen in my business.
07:52 I'm thankful. I didn't know this.
07:54 I didn't know this.
07:55 [Music]
08:17 [BLANK_AUDIO]
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