New Bentley Belonging Bentayga Art Car 2024
- 7 months ago
With Hand Painted Images of 29 Landmarks around the World, New Bentley Belonging Bentayga Art Car 2024
This is the brand's third creation, demonstrating its commitment to diversity and inclusion.
Bentley has a new art car that celebrates diversity and inclusion. Part of the company's Beyond100 strategy is to become the most diversified luxury automaker, and the launch of the "Belonging" Bentayga is another step in that effort.
Bentley commissioned British architectural artist Stephen Wiltshire to hand-paint the Alpine Green Bentayga. He painted 29 different landmarks and skylines capturing New York, London, Paris, Rome, Milan, Venice, Tokyo and Hong Kong with people from all over the world. Each side of the SUV represents a different continent.
The Bentley Excellence Center Bespoke Paint team developed the paint through a unique process. This project was the first time the company had hand-painted a vehicle in this way at its Crewe factory.
Wiltshire, a scholar who could draw a landscape after seeing it just once, was diagnosed with autism at the age of three and was mute as a child. His family and doctors soon learned that Wiltshire communicated through drawing. He said his art is "always about presence and connection."
Bentayga is the automaker's third art car celebrating diversity and inclusion. In 2021, after realizing how critical different perspectives are, he came up with Unflying Spur, celebrating European Diversity month. A year ago, Bentley introduced the rainbow-themed Continental GT Convertible. The company's workforce consists of 52 nationalities and operates in 67 countries.
A year ago, Bentley announced updates to the 2023 Bentayga S hybrid. The automaker increased the SUV's battery size from 13.0 kilowatt hours to 18.0 kilowatt hours. The extra capacity increased the model's pure electric range by two to 47 miles.
The package is powered by the same 100.0 kWh electric motor and turbocharged 3.0-liter V6 engine as last year. The setup produces a total of 456 horsepower, up from 443 horsepower in the previous offering.
The Bentayga quickly became the brand's best-selling model after its launch in 2015, bringing a much-needed SUV to the luxury frame. Bentayga remained Bentley's best-selling car in 2022, with the brand breaking an overall sales record. It sold just over 15,000 vehicles, 42 percent of which were the Bentayga SUV. Continental GT and GT Convertible accounted for 30 percent of the brand's sales.
Strong sales of the SUV helped the automaker achieve record profits. Bentley almost doubled its operating profit last year compared to 2021, reaching 708 million pounds ($859 million at today's exchange rate).
Source: https://www.motor1.com/news/688825/bentley-bentayga-art-car-hand-painted-world-landmarks/
This is the brand's third creation, demonstrating its commitment to diversity and inclusion.
Bentley has a new art car that celebrates diversity and inclusion. Part of the company's Beyond100 strategy is to become the most diversified luxury automaker, and the launch of the "Belonging" Bentayga is another step in that effort.
Bentley commissioned British architectural artist Stephen Wiltshire to hand-paint the Alpine Green Bentayga. He painted 29 different landmarks and skylines capturing New York, London, Paris, Rome, Milan, Venice, Tokyo and Hong Kong with people from all over the world. Each side of the SUV represents a different continent.
The Bentley Excellence Center Bespoke Paint team developed the paint through a unique process. This project was the first time the company had hand-painted a vehicle in this way at its Crewe factory.
Wiltshire, a scholar who could draw a landscape after seeing it just once, was diagnosed with autism at the age of three and was mute as a child. His family and doctors soon learned that Wiltshire communicated through drawing. He said his art is "always about presence and connection."
Bentayga is the automaker's third art car celebrating diversity and inclusion. In 2021, after realizing how critical different perspectives are, he came up with Unflying Spur, celebrating European Diversity month. A year ago, Bentley introduced the rainbow-themed Continental GT Convertible. The company's workforce consists of 52 nationalities and operates in 67 countries.
A year ago, Bentley announced updates to the 2023 Bentayga S hybrid. The automaker increased the SUV's battery size from 13.0 kilowatt hours to 18.0 kilowatt hours. The extra capacity increased the model's pure electric range by two to 47 miles.
The package is powered by the same 100.0 kWh electric motor and turbocharged 3.0-liter V6 engine as last year. The setup produces a total of 456 horsepower, up from 443 horsepower in the previous offering.
The Bentayga quickly became the brand's best-selling model after its launch in 2015, bringing a much-needed SUV to the luxury frame. Bentayga remained Bentley's best-selling car in 2022, with the brand breaking an overall sales record. It sold just over 15,000 vehicles, 42 percent of which were the Bentayga SUV. Continental GT and GT Convertible accounted for 30 percent of the brand's sales.
Strong sales of the SUV helped the automaker achieve record profits. Bentley almost doubled its operating profit last year compared to 2021, reaching 708 million pounds ($859 million at today's exchange rate).
Source: https://www.motor1.com/news/688825/bentley-bentayga-art-car-hand-painted-world-landmarks/