00:00 (dramatic music)
00:02 - It couldn't be just another hype reel,
00:06 so we wanted to come up with something
00:07 that nobody else has ever done.
00:09 - Three, two, one, action!
00:11 - It just gives us creative license
00:15 to do stuff that we could never do before.
00:18 - This really is the direction I feel filmmaking's going.
00:21 (dramatic music)
00:27 - As a studio, we're working in partnership
00:29 with Final Pixel in that production layer.
00:32 - We can drive that car all over the world,
00:35 jumping from Las Vegas to Miami to New York.
00:40 - Being able to be on the moon like we will be on this set,
00:43 it removes a huge amount of complexities.
00:45 - And it's not just the environments.
00:46 What we're doing here is taking drone footage
00:48 and location plates and stock footage
00:51 and all sorts of different means of content
00:53 to be able to place this car in different environments.
00:55 - I have so much creative freedom.
00:58 I see the results in my camera movement,
01:00 my staging and blocking.
01:01 I see the results immediately on the monitor.
01:04 - We've got a lot of experience now
01:05 in doing virtual production and doing it end-to-end.
01:07 What this means for Red Bull Racing,
01:09 and in fact, any car manufacturer,
01:11 is that we can create an end-to-end pipeline
01:13 which covers everything from the concept
01:15 all the way through to Final Pixel.
01:16 - And cut!
01:18 Beautiful.
01:18 (laughing)
01:20 [BLANK_AUDIO]
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