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Die deutsche Sportmarke Puma wird 75 Jahre alt.

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00:00 The German sports brand Puma is 75 years old.
00:04 For years, the brand No. 2 was behind Adidas.
00:08 Today Puma is doing as well as ever.
00:12 Puma is the eternal No. 2 after Adidas among the large German sports brands.
00:18 75 years after its founding, however, the French cat has emancipated.
00:24 The company is going after several fluctuations in the past as well as rarely.
00:29 In the small German city of Herzogenaurach, it was almost like a religion at times,
00:34 for Puma or Adidas you decided once in your life and stayed with it.
00:40 The rivalry between the two shoemaker brothers Rudolf and Adolf Adidasler from the French province
00:45 shaped entire generations of athletes and ultimately created two world brands, Puma and Adidas.
00:52 Puma always remained the smaller of the two companies behind Adidas.
00:57 After all, he is the older one. Just a year before Adidas, Rudolf Dassler
01:01 had the company Puma entered into the trading register on 1 October 1948.
01:08 75 years later, the company is just before the 10 billion sales limit,
01:14 even if it did not always go up steeply.
01:18 The Dasslers brought their brotherly fight to the population in the region northwest of Nuremberg.
01:24 One had to decide which of the two warehouses one wanted to belong to,
01:28 often the way was also predetermined.
01:31 The one by Lothar Matthäus, for example, his father was a housemaster in one of the Puma works.
01:37 Sure, the high-talented footballer kicked in his shoes with the cat from an early age.
01:43 Or the one by Helmut Fischer.
01:46 His father took the young Helmut with him for fishing,
01:49 while Rudolf Dassler was also in the round at the time.
01:53 This made the 74-year-old so strong that he now hears the nickname "Mr. Puma".
02:00 Fischer became Puma's advertising manager over the years.
02:04 His path crossed over many decades with countless sizes of world sports,
02:09 world stars of athletics such as Armin Harry or Merlene Otti,
02:13 tennis legends such as Boris Becker and Serena Williams and of course countless footballers.
02:19 If Fischer is still active as a part-time archivist at Puma,
02:23 strolling past the showcase on the glazed connecting bridge in the Puma headquarters,
02:28 many old anecdotes come to mind.
02:31 The one by Johan Cruyff, for example, the Dutchman, under contract with Puma,
02:36 refused to wear an Adidas jersey at the 1974 World Cup, like the rest of the team.
02:44 But the Puma cat didn't go either.
02:47 So the superstar played in a T-shirt and pants with only two stripes.
02:52 Or the one by Neymar, the Brazilian swore a highly-doted contract with the US-brand Primus Nike for Puma,
02:59 because he absolutely wanted to wear the shoes of his idol Pelé.
03:03 He, on the other hand, was responsible for the colour of football shoes.
03:08 Pelé had a bright yellow Puma stripe sewn on the traditionally pure black shoes for the 1970 World Cup.
03:17 Pelé was the first athlete who dared to wear a colourful shoe.
03:23 Only the superstar could afford that, says Fischer today.
03:27 Fischer's archive in the basement of the Puma headquarters with thousands of shoes, balls, textiles and advertising utensils
03:34 tells tales about the companies, but also about the sports history.
03:39 He collects there the racing suits of Formula 1, sizes like Sebastian Vettel and possibly every pair of shoes
03:46 that Puma ever produced.
03:49 Among them are permanent burners like the Sude, which after the emergence of the fashion drug is no longer allowed to be called Quirk as before,
03:56 and outstanding designer pieces that never went on sale.
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