Naughty pet brand being dubbed the Ann Summers for dogs

Blackpool Gazette

Basic Bxtch, a Blackpool based pet brand has introduced a range of cheeky treats named after rude body parts.  It's also been shortlisted for an industry award

Transcript

00:00 We've actually been described as 'Anne Somers for dogs' due to the names and the types of products that we're currently doing at the minute.

00:06 We've got muff munchies, we do enrichment mats, little rugs called rug munchers.

00:12 We've got cheeky tug toys shaped a certain way, which is probably where we got the 'Anne Somers' term from.

00:23 And the infamous, which is up for a couple of awards, the bee lolly. Sounds like 'Boo Lock' but not quite.

00:36 Why do pets need their own version of 'Anne Somers'?

00:42 They don't, we need it. A dog would be happy with cat poo in the litter tray, wouldn't they really?

00:49 It's just a laugh for us really, it's just funny, it's a little Instagram moment.

00:56 A dog's happy with a bloody ball and a stick, aren't they? It's for us, I'm selfish, it's for us.

01:04 But the treats we do, they're healthy, they're normally single protein.

01:09 It's stuff dogs should be eating anyway, just done in a funnier way for us to have a little laugh at.

01:16 We've got a lot of dog birthday parties and stuff like that now, and it's a novelty little gift just to show off and have a laugh with.

01:22 The 'Boo Lock' lolly, it's up for the PetQuip Awards, which is like this big industry, like a federation award.

01:31 It's up against proper brands like Butcher's Stripe and Furboost and stuff like that.

01:36 And I'm buzzing to have got to that stage really.

01:40 Just to be up there with proper names and stuff kind of gives it validation that it's not just me being deranged.

01:48 Like people actually like it and stuff, and it's being sold in shops like this, like anti-social and things.

01:54 It's confirmation really that people like it.

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