00:00 For people like me, it's important to wear comfortable shoes because I'm avoiding it.
00:05 So always remember, it's just money. You can do it.
00:09 Until next Saturday,
00:12 My feet are hurting. Wait.
00:14 What can be the solution for my hurt feet?
00:18 Cedric was able to solve my problem.
00:23 He was the answer and the way to earn money.
00:27 In Longsod, Marikina, you can find the shoe making of Cedric's family.
00:36 Their first product is the leather black shoes.
00:39 But Cedric learned how to use cow as a material for other products for his feet.
00:45 The cow started in January 2021.
00:48 Meaning, it's a pandemic baby actually.
00:51 I was looking for what people are looking for.
00:54 A lot of people are going online for bags and clothes.
00:59 I was looking for what's not on the market.
01:01 Because people want what's not on the market.
01:05 I want my shoes to be unique.
01:09 And he suddenly thought of this.
01:13 I thought of the cow.
01:15 I told myself, "That's beautiful. What if we make shoes?"
01:19 I told my dad.
01:20 And then we developed our first slippers made of cow.
01:26 Because of the pandemic, Cedric introduced the shoes on social media.
01:32 I told my dad, "Let's try selling online on the market.
01:38 Let's see if it will click."
01:40 But before that, my passion is to be a makeup artist.
01:44 And then I told myself, "I don't have enough money."
01:48 And that's the time I started my own business.
01:51 Cedric's impact went from makeup artist to shoe designer.
01:55 He said that he sees a way to make a big profit.
02:01 But like other businesses that are just starting,
02:04 Cedric's first months were not easy.
02:07 He thought that he's still lacking in his heart.
02:11 At first, I wasn't in love with my family's business.
02:17 Until the day I saw the cow.
02:22 And that's when it started.
02:24 I fell in love with the slippers.
02:26 We even posted it on social media.
02:29 Cedric's sales were not slow.
02:34 Because Cedric believes in the product he knows best.
02:38 At first, he started as a made-to-order.
02:40 My only target was P20,000.
02:43 If you don't like what you're doing,
02:46 if you don't have love for your business,
02:51 you'll feel weak inside.
02:53 But once you're in love with the business you're doing,
02:56 you can really endure.
02:58 Because you love it.
03:00 The only thing you can do is to solve the problem.
03:04 What's the problem of your business?
03:07 There's no sales.
03:09 So you need to target the sales.
03:11 Target the market.
03:13 What do they want?
03:15 Along with what Cedric did,
03:17 he continued to promote his business on social media.
03:20 When I posted my life story,
03:23 it went viral.
03:25 Until Senator Robin Padilla saw it.
03:28 When I was interviewed by Senator Robin Padilla,
03:31 11 million people saw it.
03:33 That was the end of my daily sales.
03:38 My number one mindset is
03:41 to do everything possible.
03:43 As a business owner,
03:45 you need to look at your competitors.
03:47 What is their target market?
03:50 What is the market right now?
03:53 Along with his perseverance,
03:56 Cedric's faith also came to fruition.
03:59 I said, I'm happy when God gave me the opportunity
04:03 to sell here even for 7 pairs a week.
04:06 I didn't expect that God would tell me
04:10 that my market is not yet Filipino.
04:13 The next day,
04:15 the day after,
04:17 he gave me 200 pairs of order from Canada.
04:22 And that's a big impact for me
04:24 because someone believed in me,
04:26 a Filipino,
04:28 who bought and distributed my product in Canada.
04:33 Cedric's native feels for his product
04:36 is one of his customers' likes.
04:39 His products are made from cow.
04:42 My foreign clients always tell me,
04:46 "Hi Zed, I've been living here for 40 years,
04:50 but this is the first time
04:52 I can wear a native pair of shoes made from cow."
04:56 Cedric became sincere with his product.
05:00 From the quality of the materials,
05:03 to the design he thought of,
05:05 to the production and the completion of this pair of shoes.
05:08 Because of Cedric's big break,
05:11 he started the right way of making money.
05:15 Someone bought,
05:16 someone distributed,
05:17 someone bought again,
05:19 someone distributed,
05:21 and someone distributed again.
05:22 And that's where it started.
05:24 Maybe for now,
05:25 we need to produce 200 pairs a week
05:29 or sometimes 200 pairs in two weeks
05:31 because the cow is hand-made, technically.
05:35 So it's very hard to make it.
05:37 Now, the old pair of shoes that can only be sold once,
05:41 is now profitable.
05:43 Before, the Cedric Zaragoza brand
05:45 was only profitable for 1,000 to 2,000 pesos a month.
05:50 In Longsod, Marikina,
05:53 you can find the production of shoes of Cedric's family.
05:56 Their first product was the leather black shoes.
05:59 But Cedric learned how to use cow as a material
06:03 in other products for the feet.
06:05 Now, the old pair of shoes that can only be sold once,
06:10 is now profitable.
06:11 Before, the Cedric Zaragoza brand
06:14 was only profitable for 1,000 to 2,000 pesos a month.
06:19 Now, the Cedric Zaragoza brand
06:21 is now profitable for an average of 100,000 to 200,000 pesos per month.
06:26 Cedric's strong footwear will make your back feel good.
06:30 What I'm looking for is something that will match my outfits.
06:33 Maybe I can find it here.
06:35 When I wear the product of Cedric's cow,
06:39 it's a perfect match for my feet.
06:42 It's flex there.
06:44 Cedric entered the business,
06:49 he learned a lot.
06:51 When the brand Cedric Zaragoza was launched,
06:53 no one believed it.
06:55 Before, people used to laugh at him,
06:57 they called him a stranger.
06:59 Until the point that
07:02 a lot of international clients bought it.
07:06 He was also used by famous personalities.
07:09 Cedric's additional tip.
07:12 In business,
07:14 if you save money, that's a false target.
07:17 You have to save money when it comes to business,
07:20 the likes of people.
07:22 Because business is not easy.
07:25 Business is not about what you want.
07:29 Business is about what the masses want.
07:32 Discard and continue.
07:36 Those are the major that will meet as business owners
07:38 to try even if it's not sold.
07:40 The product that you started,
07:42 will be continuously respected.
07:45 Who would have thought that simple products
07:50 will reach far.
07:52 This is because of business.
07:54 You don't need expensive products
07:56 to use your great income.
07:58 Who would have thought that simple
08:02 will be the one to fulfill your dream
08:04 to be a successful businessman.
08:07 Thank you.
08:09 Thank you.
08:11 Thank you.
08:13 Thank you.
08:15 Thank you.
08:17 Thank you.
08:19 Thank you.
08:20 [MUSIC]
08:30 [Music]
08:33 [BLANK_AUDIO]
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