Durian culture and tasting all under one roof

The Star

The Malaysia International Durian Cultural Fest 2023 is be held from Sept 8-10 at Pavilion Bukit Jalil in Kuala Lumpur. The event aims to promote Malaysia’s durian internationally.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00 We are promoting not just our brand itself, but also the Malaysian culture.

00:17 So a lot of people in Hong Kong and China, they know about Malaysia.

00:21 Through our promoting initiative, of course, there's a brand as well.

00:24 So when they come to Malaysia, they also want to eat durian.

00:27 So we hope that we are the one who actually target them.

00:29 For example, in the Western countries, they have this Beer Month, Octo Beer Fest.

00:34 For Home Month, everyone comes to be a story, a kind of ayak, right?

00:37 I just want to relay something.

00:38 Why can't we have a Home Month like a Durian Month?

00:42 So initiated by Prince of Malaysia with their encouragement.

00:45 So all the tourists come to Malaysia, they know one of the agenda to eat durian.

00:50 But it's true, there's a lot of people that come to Malaysia, one of the agenda is to eat durian.

00:55 [Music]

01:04 It is not only for them to export the durian in this kind, I mean, the raw durian.

01:12 But we also can turn durian into a lot of products.

01:16 That is why for them to try it, we make it into a product.

01:23 It can be kuih, it can be any kind of form of product, any snake, for that matter.

01:30 So we make them to try that.

01:32 Because some people, they cannot just go raw.

01:34 But once they try the product, it turns to a different thing.

01:39 So this is where creativity is when we are promoting durian abroad.

01:43 So we need to diversify it, not only in the raw form,

01:49 but into a product that people can taste.

01:53 And I think from there, they will start liking it.

01:56 In gearing up to visit here, 2026, I don't say that.

02:00 It is not only creating an event, but it is also trying to diversify the other forms, approach.

02:08 Okay, previously what we did when it comes to visit here,

02:11 most of the time we are promoting the destination, the culture.

02:16 But not much of promoting the food like durian.

02:19 This is a new kind of approach that we are putting up,

02:23 so that people will know about durian.

02:26 And the effort taken by the organizers as well in promoting durian,

02:30 exporting it outside Malaysia is a good kind of effort.

02:35 Because that will make durian known,

02:38 not only durian, but Malaysia will be known through the food.

02:41 [Music]

02:47 [Music]

02:53 [BLANK_AUDIO]

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