Deion Sanders: The Messi of College Football Making Millions

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Transcript

00:00 (upbeat music)

00:02 - A lot of money and a lot of people.

00:05 Deion Sanders is making a lot of people a lot of money

00:08 as the numbers are in for the Colorado TCU game.

00:12 And it's absolutely amazing as basically Deion Sanders

00:16 is like the Messi of college football.

00:19 Colorado's upset of TCU pulled in 7.26 million viewers

00:23 on Fox, the most watched week one,

00:26 big noon Saturday game ever.

00:29 Ever.

00:30 It was the most watched game of any game

00:35 on any network on Saturday.

00:37 Colorado TCU.

00:39 And anybody that knows anything

00:40 about the television business knows.

00:42 Noon Eastern is not exactly a prime time start, all right?

00:46 The later in the day, the better, all right?

00:47 Like the late night, there's a reason why they start

00:51 these big time games as late as they can at night

00:53 because that's where the money is at, at nighttime.

00:56 And it goes to show the power of Deion Sanders.

01:00 (upbeat music)

01:02 (bells chiming)