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00:03 OrgTraveler's mandate is to facilitate
00:08 building a sustainable tourism model
00:11 to make heritage and culture available for all.
00:15 It is noteworthy how OrgTraveler's use of new age
00:19 technology to enhance interpretation of heritage
00:22 sites is even more apt in the current COVID times.
00:26 The virtual interpretation and interactions
00:29 using augmented reality for the World Heritage
00:32 Cultural Sites of India on a mobile device
00:36 is already a convenient option for interested users.
00:40 In the post-COVID era, this app-based intervention
00:43 would be an important intervention
00:45 for the free, independent segment of travelers.
00:49 More importantly, in the current COVID-19 phase,
00:53 OrgTraveler platform is now working
00:56 to enable local smaller community businesses
00:58 to collaborate with us and enable
01:01 them to co-create cultural and immersive walk-led experiences
01:06 on the platform.
01:07 This can prove to be a significant game changer,
01:10 since the platform can provide a digital scale
01:13 to these communities where they can reach to a much wider
01:17 audience and get predictability in their revenue streams
01:21 over time.
01:22 It will also enable the communities
01:24 to evolve new trails and experiences,
01:27 thereby facilitating a viable economic model to evolve.
01:32 This will help provide a win-win situation of all stakeholders
01:36 across the value chain and also preserve
01:39 the intangible cultural heritage of India.
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