Designer of Twitter bird logo "sad" to see it go

The Star

One of the three designers behind the iconic Twitter logo said he's "sad" seeing the original blue bird be replaced.  Martin Grasser, an artist and designer based in San Francisco spoke to Reuters via Zoom, after posting a viral thread, where he shared memories about how the logo was created.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00 It represents the best of the internet's adolescence.

00:04 (upbeat music)

00:06 I think that it recalls a time when we, a lot of people,

00:18 I don't mean this to sound cynical,

00:20 but believed more in the power of the internet.

00:22 I am sad.

00:23 I think that I would be lying if I said I didn't love it

00:26 when I'm watching the NBA finals

00:28 and you get to see it on the court.

00:30 There is just something really, I don't know, whatever.

00:33 It's just a little like wink that's like charming.

00:37 For Jack, it was meant to communicate simplicity,

00:42 brevity, and clarity,

00:43 which I think aligns with the platform in 2012.

00:46 And there's no quicker way to let everybody know

00:49 that you're doing something new than to have a new logo.

00:51 So I think it makes total sense as the company shifts

00:54 that they would want a new direction and a new mark.

00:57 (upbeat music)

01:00 (upbeat music)

01:02 (upbeat music)

01:05 (upbeat music)

01:07 [BLANK_AUDIO]

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