00:00 It represents the best of the internet's adolescence.
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00:06 I think that it recalls a time when we, a lot of people,
00:18 I don't mean this to sound cynical,
00:20 but believed more in the power of the internet.
00:22 I am sad.
00:23 I think that I would be lying if I said I didn't love it
00:26 when I'm watching the NBA finals
00:28 and you get to see it on the court.
00:30 There is just something really, I don't know, whatever.
00:33 It's just a little like wink that's like charming.
00:37 For Jack, it was meant to communicate simplicity,
00:42 brevity, and clarity,
00:43 which I think aligns with the platform in 2012.
00:46 And there's no quicker way to let everybody know
00:49 that you're doing something new than to have a new logo.
00:51 So I think it makes total sense as the company shifts
00:54 that they would want a new direction and a new mark.
00:57 (upbeat music)
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