00:00 With the motto "Let's speed up the transformation of the industry,
00:08 become with us a digital and sustainable enterprise",
00:11 Siemens participates in the SPS Italia 2023 fair,
00:15 the benchmark demonstration for the automation market
00:18 for the intelligent, digital and sustainable industry
00:21 in action in Parma.
00:23 Among the many news presented, there is Siemens Xcelerator,
00:26 the open digital platform designed to simplify
00:29 the digital transformation of enterprises
00:31 and its new Industrial Operation X section.
00:34 Xcelerator is this open, operative, available, flexible platform
00:42 where we, within our hardware and software portfolio,
00:46 we count more and more in applications made by our partners.
00:51 So we think that 60% is our portfolio,
00:54 more and more as a service,
00:56 then 30% is made by our partners,
00:59 who have applications that always bring value to the client enterprises,
01:04 and then a marketplace so that it is very easy to identify
01:08 the specific needs of the client.
01:11 Siemens Xcelerator embraces all technological applications
01:14 available at the SPS fair,
01:16 from artificial intelligence to the industrial metaverse,
01:19 from the Industrial Edge to the Digital Twin.
01:22 The goal of our fair is to accelerate the transformation of the industry.
01:26 This is because, starting from the concept of acceleration
01:30 and from one of our main points, which is to give purpose to technology,
01:35 we explain these technological innovations to our market
01:39 by touching on the highlights that you find here at SPS
01:43 as regards Siemens.
01:45 On this Industrial Edge, what do we find?
01:47 We find AI applications, connectivity applications,
01:50 analytics applications, and we also find one of the great innovations,
01:54 which is a true virtual PLC.
01:57 Other novelties?
01:58 Well, certainly the use of the metaverse,
02:01 in combination, once again, not as a single technology,
02:05 but as an interaction between more technologies,
02:07 which, thanks to the needs of our clients,
02:11 then find an application on the field.
02:13 And then we talked about Edge applications,
02:15 we talked about artificial intelligence,
02:17 but also everything that is related to the muscles of the system,
02:21 has an exceptional technological contribution.
02:25 So you will find at the fair a series of new drive systems
02:30 that are certainly efficient, but also efficient and very interconnected.
02:35 Sustainability and the smart use of resources
02:38 are at the center of Siemens' strategy.
02:40 From the combination of these principles
02:42 with the potential of technology,
02:44 and in particular of artificial intelligence,
02:46 the new frontier of vertical farming is born.
02:49 In this context, Siemens stands as a consultant and technological partner,
02:53 responding not only to the tasks of traditional automation,
02:56 but integrating new technologies,
02:58 such as artificial intelligence algorithms,
03:00 in order to optimize the use of material and water resources
03:04 and to increase the yield of the cultivation itself,
03:07 monitoring the growth of plants and vegetable gardens
03:09 and providing robustness and future development.
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