Russia revives Rostic: Homegrown fried chicken chain replaces KFC in Russia

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00:00 There's a reason that this fried chicken may look finger-licking familiar.

00:04 This is the new flagship branch of Rostec's, the chicken chain replacing KFC in Russia

00:10 after its parent company Yum Brands finalised its exit from the country over the war in

00:15 Ukraine.

00:17 The shops and franchise rights were sold to local company Smart Service, who say they

00:21 plan to expand quickly in this new transition.

00:25 "Our task is to encourage our partners to switch to Rostec's, as we believe that's the

00:30 only way for us to develop."

00:34 Though KFC was once the country's largest fast food chain, the Russian rebrand continues

00:39 to feature the signature red and white colour scheme and bosses insist its menu and suppliers

00:44 will stay the same.

00:46 It's a revival for Rostec's, previously a popular post-Soviet brand launched in 1993

00:52 before KFC bought it and customers say they're pleased to see its comeback.

00:57 "For us, Rostec's is like a childhood memory.

01:01 They were here before and they came back."

01:03 "The workers are just as welcoming as before.

01:07 I actually didn't feel any difference between KFC and Rostec's."

01:13 Moscow's invasion of Ukraine last February triggered an exodus of foreign corporations,

01:18 causing many to reopen under a new brand name.

01:21 McDonald's also withdrew from the country last May, with former outlets being renamed

01:26 as Delicious Full Stop.

01:27 [BLANK_AUDIO]

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