In what might be the most sustainable fashion initiative ever, Cunnington & Sanderson is working with Seamm, a digital wardrobe and marketplace for virtual worlds, on a collection that will be available both in the real-world and the digital one. So customers will be able to buy a digital asset, such as a piece of clothing for avatars, and these can be traded and worn in games and metaverses. It’s a way of expressing personal style without adding to the clothes’ mountain.
Be the first to comment