BTS’ Jimin Appointed , Dior Global Brand Ambassador.
Dior made the announcement
via social media on Jan. 16.
The House
is thrilled to
announce @J.M
from #BTS as
new Dior global
ambassador. , Dior, via Instagram.
Pictured here in a
colorful look from
#DiorSummer23,
the singer is now
lending his image
to creations from
Artistic Director of
Dior men’s collections,
@MrKimJones, Dior, via Instagram.
The announcement went on to say
that Jimin "exemplifies the timeless
spirit and singularity of Dior.".
According to Reuters, consumers in
South Korea spend an average of
$325 per person each year on luxury items.
That's reportedly the highest global figure
for personal luxury goods.
Dior has been expanding its presence
in South Korea, hosting a show in the
country last year for the first time.
Dior has been expanding its presence
in South Korea, hosting a show in the
country last year for the first time.
Previously, Pietro Beccari, CEO of Christian Dior Couture, said the company is
"forging new powerful ties" with South Korea.
Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk.
Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk.
Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk