00:00 K-pop superstars BTS have teamed up with United Nations Children's Emergency Fund, or UNICEF,
00:06 for Mental Health Initiative.
00:08 The new #OnMyMind initiative aims to improve and support the mental health of the youth
00:13 worldwide.
00:14 As part of the campaign, UNICEF launched a website where people can write an electronic
00:20 postcard to express their feelings, share their stories, and challenges they may be
00:25 facing.
00:26 This serves as a take-two for their "Love Myself" campaign, which aims to protect the
00:32 youth against violence.
00:33 Which ARMY and BTS' contributions have totaled more than $6.6 million as of March 2024.
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