WHY SEO is the Foundation of our Digital Marketing Agency

Why is SEO the foundation of our agency? In general, SEO works over the medium to long term. If done correctly, search engine optimization increases its effectiveness over time. In general, past efforts will help increase future results. PPC or Pay Per Click advertising for example works, and many organizations should and do use it, however, in general, there is a much smaller amount of traffic and exposure that you can reach with advertising than with SEO... Based on the article located at: https://www.fulcrumconcepts.com/seo-foundation-of-digital-marketing-agency/