Oracle Uses AI To Automate Digital Marketing

Oracle ($ORCL@US) has unveiled its Oracle Fusion Marketing as a part of Oracle Advertising and CS. The endeavor will help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles. Fusion Marketing will also enable marketers to create campaigns that span traditional marketing and advertising channels easily. It’s the first marketing automation solution engineered to bypass the entire lead qualification and conversation process. Fusion uses artificial intelligence to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system.

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