Amazon Plans Online Beauty Products Event

Amazon ($AMZN@US) plans to hold a beauty products event in October in an effort to lure early holiday shoppers. The Holiday Beauty Haul event is scheduled for October 4-25 and will feature several product types, including fragrance, men’s grooming, and winter skincare. Amazon, the world’s largest online retailer, has been working to gain a more significant share of the global beauty market, generating $500 billion in annual sales. The company began offering health and beauty products in 2000. The beauty market is of particular interest now, as online sales surged 40% in 2020 from a year earlier. Online sales of self-care items like shampoo, face wash, and lotions climbed 59%.