One Man and His Shoes Movie
- 3 years ago
One Man and His Shoes Movie Trailer HD - Plot synopsis: The story of the phenomenon of #AirJordan sneakers.
#OneManAndHisShoes tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
But it is also a story with a dark side – manufacturer Nike's high price tag and genius marketing strategy; fueled a demand so high that since 1989, young people have even been murdered for a pair and Nike turned a blind eye.
This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.
#MichaelJordan
#OneManAndHisShoes tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
But it is also a story with a dark side – manufacturer Nike's high price tag and genius marketing strategy; fueled a demand so high that since 1989, young people have even been murdered for a pair and Nike turned a blind eye.
This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.
#MichaelJordan