Jay-Z Launches New Cannabis Brand

Jay Z Launches
New Cannabis Brand.
Jay-Z has officially announced the
launch of his new cannabis brand, Monogram.
In a press release, Monogram is described as
seeking to “redefine what cannabis means.” .
The brand’s website says
Monogram marks a “new
chapter” in cannabis.
Defined by dignity, care and consistency.
It is a collective effort to bring you the best, and
a humble pursuit to discover what the best
truly means. Progress is endless,
Monogram, via statement .
The website also describes Monogram’s
creation process, boasting of “expert growers”
who give every plant “personalized attention.” .
Our batch-by-batch approach and unique
potency designation allow us to highlight
the nuances in between harvests and tell
you the story of every flower,
Monogram, via statement .
The brand, Monogram, is Jay-Z's first product
collaboration since he became the chief
brand strategist of Caliva last year.
At the time, he said he chose to
partner with the Northern California-based
dispensary because they were “the
best partner for [his] endeavor.”