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A sales funnel is a sales process that you take your prospects through. Your customers always start as individuals who are unaware that you even exist, and the very start of your funnel is you introducing them to your brand. The end of the funnel is your most wholesome offering. All of the emails within your drip campaign should lead people further down your funnel. But what are the different levels of a sales process, and how do you incorporate this into your email drip campaigns? As you can see in this example, here is a simple demonstration of what a sales funnel looks like.
The very first stage up here is the awareness stage. This is you letting people know, and
introducing your company, your brand, to them. Once they are aware that you exist, the next stage in the funnel is them becoming a lead. This is them departing with their data, and giving you access to them. So they may not have actually made a purchase from your company yet, but they know you exist and you can communicate to them on this level.
As they go deeper with you, they become a customer. So they purchase one of your main, core, products. And then, deeper than that, they become an advocate for your business and your brand. These are your most valued customers. These are people who are not just consuming your products or services, but they're telling people about what you do as well, and helping you to grow your company.
Landing pages act as a bridge between one stage in your sales funnel and the next. Your landing pages should assist your prospects in taking the next step in your sales process, whether that be leaving their data with you, making a purchase, or simply providing them with additional resources and information. Let's take a look at some of the additional landing pages that you will be using to help you to build your database and lead your prospects along your sales funnel. So some of the types of landing pages include an opt-in page, a sales page, a thank-you page, and a content page.
Including great content within your email drip campaigns helps to establish trust between your
company and your database. Content can also be used to help draw your prospective customers closer to a buying decision. But how do you deliver content via your email drip campaigns in a way that both establishes trust and helps to sell your products and services moving your prospects further down your sales funnel?
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