how to write clickable Strong video title of youtube
- 5 years ago
- How to write tutorial videos
about YouTube titles.
Oh.
You weren't supposed to see that.
(soft digital music)
Writing good titles for your YouTube videos can be hard.
But if it's done right, it's what can make people
actually want to click on them.
You can think of your title combined with your thumbnail
like your elevator pitch.
An elevator pitch is the idea
that you've got only the 30 seconds it takes
to ride an elevator
to hook whoever you're pitching to.
(elevator dings) But, on YouTube, you only have
about three seconds. (clock ticking)
So, here are some tips
on how to write engaging titles.
First, YouTube is a giant search engine,
and your title is on the front lines of that search
so make sure you're using
popular search terms in your title.
One way to do this is to search YouTube for similar videos
to see what other creators are using.
Just go up to the search bar
and begin typing in potential search terms
that are related to your video,
and take a look at the various video titles you find.
You can also use free tools such as Google Trends
to see trending search terms.
Just make sure you're showing results
specifically for YouTube search.
If you're making an educational video,
make sure you tell your viewers
what knowledge they will gain
through watching your video.
For example, if it's a how to make, do, bake, cook,
something video, include that in your title.
A good video title for a cooking show
where you make Halloween pumpkin cookies
could be: How to Make Halloween Pumpkin Cookies.
You've told the viewers what they will learn
and you've got four search terms built in right there:
how to, Halloween, pumpkin, and cookies.
Second, your title should make the viewers
want to know more and thus want to watch your video.
It's like a teaser trailer for a movie.
However, you should never try to mislead viewers
by using clickbaity titles
that promise something completely different
than what your video is actually about.
You'll never believe what this superpower dog can do.
(mouse button clicking) (dog barking)
Wait, this dog doesn't have superpowers.
Doing this can cause a major drop-off
in the first 10 seconds of your video,
and YouTube will respond to this
and promote your video to potential viewers less.
A good title that might leave viewers wanting to know more
could be something like:
Westworld Season Two Endings Explained,
or Americans Try Weird Japanese Candy for the First Time,
or Seven Doctor Who Theories You Won't Believe.
As long as your enticing title
is related to the content in your video,
you're all good.
Isn't that right, Spence?
(whooshes magically)
Whoa.
Did you see that?
I got to upload this to YouTube.
about YouTube titles.
Oh.
You weren't supposed to see that.
(soft digital music)
Writing good titles for your YouTube videos can be hard.
But if it's done right, it's what can make people
actually want to click on them.
You can think of your title combined with your thumbnail
like your elevator pitch.
An elevator pitch is the idea
that you've got only the 30 seconds it takes
to ride an elevator
to hook whoever you're pitching to.
(elevator dings) But, on YouTube, you only have
about three seconds. (clock ticking)
So, here are some tips
on how to write engaging titles.
First, YouTube is a giant search engine,
and your title is on the front lines of that search
so make sure you're using
popular search terms in your title.
One way to do this is to search YouTube for similar videos
to see what other creators are using.
Just go up to the search bar
and begin typing in potential search terms
that are related to your video,
and take a look at the various video titles you find.
You can also use free tools such as Google Trends
to see trending search terms.
Just make sure you're showing results
specifically for YouTube search.
If you're making an educational video,
make sure you tell your viewers
what knowledge they will gain
through watching your video.
For example, if it's a how to make, do, bake, cook,
something video, include that in your title.
A good video title for a cooking show
where you make Halloween pumpkin cookies
could be: How to Make Halloween Pumpkin Cookies.
You've told the viewers what they will learn
and you've got four search terms built in right there:
how to, Halloween, pumpkin, and cookies.
Second, your title should make the viewers
want to know more and thus want to watch your video.
It's like a teaser trailer for a movie.
However, you should never try to mislead viewers
by using clickbaity titles
that promise something completely different
than what your video is actually about.
You'll never believe what this superpower dog can do.
(mouse button clicking) (dog barking)
Wait, this dog doesn't have superpowers.
Doing this can cause a major drop-off
in the first 10 seconds of your video,
and YouTube will respond to this
and promote your video to potential viewers less.
A good title that might leave viewers wanting to know more
could be something like:
Westworld Season Two Endings Explained,
or Americans Try Weird Japanese Candy for the First Time,
or Seven Doctor Who Theories You Won't Believe.
As long as your enticing title
is related to the content in your video,
you're all good.
Isn't that right, Spence?
(whooshes magically)
Whoa.
Did you see that?
I got to upload this to YouTube.