Is Search-Engine-Optimization (SEO) Still Relevant in 2020, Explained

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Google processes 3.5 billion searches per day. That's nearly 40,000 search queries per second.
-Internet Live Stats, 2020

68% of online experiences began with a search engine today.
-Bright Edge, 2019

39% of purchasers get influenced by a relevant search.
Ahrefs, 2020

88% of people now perform some online research before making a large purchase. Either online or in-store.
Pymnts.com, 2017


70% of the buyer’s research is done before they reach out to a salesperson.
Pardot, 2020

Ranking well in search engines enables your buyers to research on their own while learning about you on their terms.

47% on customers' view 3 - 5 pieces of content created by a company before talking to a salesperson from that company.
Demandgenreport.com, 2018

80% of people prefer clicking organic search results over paid.
Hubspot, 2019


31.7% of Google's organic search result clicks go to the #1 result.
Backlinko, 2019

And 75.1% of all clicks go to the first three search results , combined.
Backlinko, 2019

63.8% of consumers recognize paid ads and will avoid clicking them.
Hubspot, 2019

70% of Google search clicks were to organic results. 30% going to Google Ads.
Safari Digital, 2019

566% Organic SEO is estimated to be 5.66 times better than paid search ads today.
-SEO vs PPC: Hubspot, 2019

Between 2.6 and 3.4% of all clicks on Google go to paid ads.
-Moz, 2017

800% Google drives 8 times more traffic than all social media channels combined.
Growthbadger.com, 2019

Search is the single largest traffic source for every niche, and in most industries it drives the majority of the web traffic.
Growthbadger.com, 2019

300% Organic traffic drives 3 times more traffic to website than social media.
-Hubspot marketing statistics

1000% Search engines are 10 times more effective than social media at driving traffic to shopping sites.

SEO leads have a 14.6% close rate
Hubspot,

57% of B2B Marketers stated that SEO generates more leads than any other marketing initiative.
Hubspot, The Future of Content Marketing

And 70% of marketers now see SEO as more effective than PPC today.
Databox, 2019

While 61% of marketers say “... improving SEO and growing their organic presence is their top inbound marketing priority.”
-Hubspot State of Inbound

And of these 61% who are making SEO and organic traffic growth a top priority, it's safe to assume your competitors are trying to outrank you too.

NOW IS THE TIME TO TAKE YOUR SEO SERIOUSLY.