Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.
Reference: https://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1 Related post: https://hesk.com.au/index.php/whitehat-vs-blackhat-seo-what-does-it-mean/