American Wine Consumption Drops for First Time in 25 Years A new report from industry group IWSR highlighted the decline. Beer sales have been falling for the past four years, with a 2.3 percent drop last year. The decrease comes as more people consume spirits and ready-to-drink beverages, such as spiked seltzers. Sales in the hard seltzer industry increased by 50 percent last year. The industry is now worth $8 billion. Broader trends of health consciousness seem to be driving consumers towards lower calorie drinks, such as spiked seltzers.
