Head and Neck Injuries Due to Cellphone Use Are Rising, Says Study. Conducted by researchers at Rutgers New Jersey Medical School, the first-of- its-kind study was published in ' JAMA Otolaryngology–Head & Neck Surgery.'. Over a 20 year period, the study states that 2,501 people were treated at the hospital for head and neck injuries due to accidents that occurred during cellphone use. On a national scale, the number equates to 76,000 people likely treated for such injuries. Since 2007, the number of injuries have increased sharply. You walk in the city and you see everyone just looking at their phones ... I don’t think people are aware of how fragile we are as humans ... Be aware that you can hurt yourself, Dr. Boris Paskhover, Lead Study Author, via NBC News. While most of the cases required minimal to no treatment, one third of the cases involved the head, including injuries to the brain sustained from a fall. ... don’t be distracted — period. Be self-aware. Answer a text message, fine, but you shouldn’t be walking around reading articles on your phone, Dr. Boris Paskhover, Lead Study Author, via NBC News