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  • 22.9.2019
Behavioral Capitalism - A new power we need to know and understand before it's too late?

Verhaltenskapitalismus - Kann man ohne das Wissen um ihn, Gegenwart und
Zukunft verstehen?

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What is Behavioral Capitalism?

Behavioural Capitalism is a variant of capitalism in which human behaviour becomes the central factor for the production and provision of goods and services.

- Human behaviour is a usable raw material
- This raw material has developed into a production factor due to technological
progress.
- This production factor has led to new business models that now have a massive
impact on economic, political and social life.
- It is therefore necessary to speak of a new variation of capitalism: Behavioural
Capitalism.
- This new form of capitalism is not yet understood as such, which entails the danger that it creates power and market relations that can hardly or only with great difficulty be corrected later.

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The Model of Behavioral capitalism was developed by Andreas Herteux. He is a German researcher, philosopher and director of the Erich von Werner Society.

More about this on the official homepage of the Erich von Werner Society: www.understandandchange.com
Facebook: https://t1p.de/eplm
Twitter: https://twitter.com/von_society
Instagram: https://www.instagram.com/erichvonwer...

The presentation of behavioral capitalism is available free of charge in various science networks.

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