Hello Asia editor Johnny Au caught up with Billboard's chief K-Pop writer Jeff Benjamin at KCON in Los Angeles. Jeff is a renowned expert on K-Pop and the Hallyu wave. In the final part of our two part interview Jeff speaks to Johnny about the K-Pop artists that impressed him the most in 2014, trends he is seeing this year and strategies K-Pop companies need to make to better engage fans around the world.

Interview/Camera/Edit: Johnny Au

Filmed at KCON, Los Angeles Memorial Sports Arena, USA on 10th August, 2014.

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