Captain Scott Tripp has been fishing Mosquito Lagoon, Florida for over 20 years. Fishing to him isn’t a weekend warrior excursion. This man eats, sleeps, and breathes fishing. It’s his livelihood. The preparation is just the beginning, and he doesn’t take that lightly. Using the best tackle makes him a better angler — each and every day. He knows this not just from trial and error, but from gut instinct. He doesn’t want to waste the time of his clients nor himself, so when it comes down to presenting the right lure to the right fish, Rapala Coastal never disappoints.

When choosing the right lure, we tend to go with the names we know. The names that have brought us luck and personal bests. It might be something from childhood, passed down from our parents or from a mentor, but the crux of the argument leads to what works. Rapala has been around for over 80 years, there’s a reason for that.