Nielsen Reveals First LGBTQ Household Ratings
- 6 years ago
Nielsen Reveals First
LGBTQ Household Ratings According to 'Variety,' Nielsen will expand its reporting to include TV viewing
habits of households containing
same-gender partners. The company worked with the Gay & Lesbian Alliance Against Defamation (GLAAD) to determine the best way to reflect LGBTQ inclusion in its panels. Sarah Kate Ellis, GLAAD, via 'Variety' The top Live+7 numbers for same-gender spouse /
unmarried partner homes, Approximately 340,000
same-gender couples tuned in
for the show's premiere on CBS. Coming in at number 2 and 3
were 'Manifest' and 'American
Horror Story,' respectively. Brian Fuhrer, Nielsen, via 'Variety'
LGBTQ Household Ratings According to 'Variety,' Nielsen will expand its reporting to include TV viewing
habits of households containing
same-gender partners. The company worked with the Gay & Lesbian Alliance Against Defamation (GLAAD) to determine the best way to reflect LGBTQ inclusion in its panels. Sarah Kate Ellis, GLAAD, via 'Variety' The top Live+7 numbers for same-gender spouse /
unmarried partner homes, Approximately 340,000
same-gender couples tuned in
for the show's premiere on CBS. Coming in at number 2 and 3
were 'Manifest' and 'American
Horror Story,' respectively. Brian Fuhrer, Nielsen, via 'Variety'