“It has to be a car that conveys personality, strength and prestige” was the assignment that SEAT Design director Alejandro Mesonero-Romanos gave to his team. But how do you get a mixture of paints and ground mica to turn into an elegant colour? Or what selection of fabrics makes the interior of a car look sophisticated? Now that the SEAT Tarraco has made its world debut, we discover what is behind the creative process of this kind of vehicle and the keys to what is going to be the company’s new design language.
