Popular The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to
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HardCover. Pub Date :2013-05-17 Pages: 256 Language: English Publisher: McGraw-Hill Education The never-before-told story of Patrn Tequila - the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrn Way details the unorthodox building of the brand. the extraordinary creativity and marketing ingenuity of Patrns cofounder. Martin Crowley. and his life partner. Ilana Edelstein. and the way Patrn single- handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business - from the brand s iconic bottle to designing the sexy and attention-getting outfits worn by the famous Patrn Girls at promotions and parties to running the back office.Patrn is a tequila so sumptuous - and so brilliantly marketed - that it has become the world s leading ultrapremium tequi...
HardCover. Pub Date :2013-05-17 Pages: 256 Language: English Publisher: McGraw-Hill Education The never-before-told story of Patrn Tequila - the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrn Way details the unorthodox building of the brand. the extraordinary creativity and marketing ingenuity of Patrns cofounder. Martin Crowley. and his life partner. Ilana Edelstein. and the way Patrn single- handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business - from the brand s iconic bottle to designing the sexy and attention-getting outfits worn by the famous Patrn Girls at promotions and parties to running the back office.Patrn is a tequila so sumptuous - and so brilliantly marketed - that it has become the world s leading ultrapremium tequi...