J.Crew Introduces Plus Sizes
- 6 years ago
It is finally time.
J.Crew announced that they've started carrying plus sizes in their summer and fall lines out now.
This kicks off their new brand strategy to cater to a more diverse customer base.
J.Crew's Merchandising Officer, Lisa Greenwald says that a more inclusive sizing strategy is just the start.
J. Crew, which also includes Madewell, has collaborated with plus-size fashion brand, Universal Standard, to create their first plus collection.
J.Crew announced that they've started carrying plus sizes in their summer and fall lines out now.
This kicks off their new brand strategy to cater to a more diverse customer base.
J.Crew's Merchandising Officer, Lisa Greenwald says that a more inclusive sizing strategy is just the start.
J. Crew, which also includes Madewell, has collaborated with plus-size fashion brand, Universal Standard, to create their first plus collection.