WayRay is a Swiss developer of a holographic augmented reality (AR) navigation system for cars. WayRay's multicolored Holographic AR display device is designed to transform the windshield into a new medium of information. It has the greatest field of view (FOV) on the market and is capable of multicolored virtual objects creation. The system is far more compact than traditional mirror and lens technology, and allows for a high-resolution projection at a comfortable distance for drivers' eyes. Moreover, the technology allows the solution to act like a fully-featured non-wearable augmented reality infotainment system. The system uses AR to display real-time indicators for detection of road obstacles and pedestrians, displaying points of interest or alerting the driver to hazards. Honda Xcelerator and WayRay will explore solutions to miniaturize AR head up display (HUD) optics, allowing deployment in smaller vehicles and improving performance.
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