Capitalizing on Globalization
- 6 years ago
Christie Hefner says there are ever-expanding markets around the world that make continued growth possible
Hefner: Well, I think there's a lot more international potential than historically American media companies have capitalized on. I think that's understandable. Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US. But I think if you look internationally, you'll see that the best companies rarely stay within their own borders and rarely stay within one media platform. So I think that that bodes well for American media companies in terms of growth.
Hefner: Well, I think there's a lot more international potential than historically American media companies have capitalized on. I think that's understandable. Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US. But I think if you look internationally, you'll see that the best companies rarely stay within their own borders and rarely stay within one media platform. So I think that that bodes well for American media companies in terms of growth.
Hefner: Well, I think there's a lot more international potential than historically American media companies have capitalized on. I think that's understandable. Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US. But I think if you look internationally, you'll see that the best companies rarely stay within their own borders and rarely stay within one media platform. So I think that that bodes well for American media companies in terms of growth.
Hefner: Well, I think there's a lot more international potential than historically American media companies have capitalized on. I think that's understandable. Ours is such a large market here that, you know, you can build a very robust business just by concentrating on the US. But I think if you look internationally, you'll see that the best companies rarely stay within their own borders and rarely stay within one media platform. So I think that that bodes well for American media companies in terms of growth.