Once again, the Jeep brand had a strong presence at the annual Geneva Motor Show, showcasing three major debutants. The new Wrangler and Cherokee take the spotlight and are making their EMEA (Europe, Middle East and Africa) debuts, while the Grand Cherokee Trackhawk is on display for the first time at a motor show in Europe. The news showcased in Geneva mark the beginning of yet another chapter in the extraordinary history of the American brand that has become synonymous with off-road driving since 1941. The all-new Jeep Wrangler is the star of the Jeep stand in Geneva. Now in its fourth generation, the iconic Jeep retains legendary 4x4 capabilities and the DNA of the iconic original, while adding new, advanced engines, more open-air driving options and a host of advanced technology features for added safety and connectivity. To enhance its iconic heritage, the all-new Wrangler will be joined on the stand by the 1941 Willys-Overland MB, the vehicle which is universally acknowledged as the first Jeep and the model which established the legend of the American brand.
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