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  • 2 hours ago
2026 marks a year of extraordinary significance for Maserati, as it celebrates the first hundred years of its iconic logo, the Trident, as well as its first racing victory, achieved in 1926 at the Targa Florio. It was on 25 April 1926 that Alfieri Maserati, at the wheel of the legendary Tipo 26, took first place in class and eighth overall, marking the beginning of a racing tradition that would help define the very identity of the Brand. The symbol made its debut in that very competition and therefore embodies the origins, ambition and legacy of a Brand born to compete and win, both on the road and on the track. In one definition: “100 YEARS OF THE TRIDENT”. With the word RIDE in bold: an intentional reference to the verb that, in English, evokes the refined yet sporty driving experience that has always distinguished every Maserati.


To commemorate this anniversary, every Maserati event around the world in 2026 - from sporting events to concours d’elegance, from product presentations to cultural initiatives - will turn this special milestone into a manifesto of identity and pride shared by Trident enthusiasts worldwide. This will be expressed at its best through a new communication campaign retracing one hundred years of history and emotion through the Brand’s most iconic cars. Further testimony to the cultural significance achieved by the Maserati symbol comes from the Ministry of Enterprises and Made in Italy, which recently dedicated an ordinary postage stamp to the Trident’s centenary: an institutional recognition that enshrines its value as an expression of Italian excellence in over 70 markets worldwide.

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Motor
Transcript
00:00Music
00:11Do you know what it takes
00:13to turn a symbol into an icon?
00:21Passion
00:22shaping identity
00:26Timeless Italian design
00:28defining excellence
00:32spirit
00:33driven by innovation
00:37vision
00:38guiding the future
00:41character
00:42forged through time
00:47and senses
00:49awakened by emotion
00:53for 100 years
00:59and
01:05the
01:05world
01:05and
01:05the
01:05world
01:05and
01:05the
01:05world
01:05and
01:05the
01:05world
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