The first hundred years of the Maserati Trident, an iconic logo between the racetrack and legend

2026 marks a year of extraordinary significance for Maserati, as it celebrates the first hundred years of its iconic logo, the Trident, as well as its first racing victory, achieved in 1926 at the Targa Florio. It was on 25 April 1926 that Alfieri Maserati, at the wheel of the legendary Tipo 26, took first place in class and eighth overall, marking the beginning of a racing tradition that would help define the very identity of the Brand. The symbol made its debut in that very competition and therefore embodies the origins, ambition and legacy of a Brand born to compete and win, both on the road and on the track. In one definition: “100 YEARS OF THE TRIDENT”. With the word RIDE in bold: an intentional reference to the verb that, in English, evokes the refined yet sporty driving experience that has always distinguished every Maserati.


To commemorate this anniversary, every Maserati event around the world in 2026 - from sporting events to concours d’elegance, from product presentations to cultural initiatives - will turn this special milestone into a manifesto of identity and pride shared by Trident enthusiasts worldwide. This will be expressed at its best through a new communication campaign retracing one hundred years of history and emotion through the Brand’s most iconic cars. Further testimony to the cultural significance achieved by the Maserati symbol comes from the Ministry of Enterprises and Made in Italy, which recently dedicated an ordinary postage stamp to the Trident’s centenary: an institutional recognition that enshrines its value as an expression of Italian excellence in over 70 markets worldwide.