00:05creating the second car for the new Audi sister brand we definitely had respect for the new form
00:11language the strong design elements are the iconic front and rear loop together with a
00:17soft shoulder and round muscles we reinterpreted these elements on this premium SUV by elevating
00:24them all to create more status it's bold and powerful tailored for the progressive demands
00:30of the Chinese market with a clear horizontal composition we designed the interior with a
00:42philosophy of visual reduction a truly user-focused approach my favorite part in the interior is the
00:493d lamellas it adores it's a perfect fascinating fusion of material and technology this is not
00:56just an interior but a space to experience
01:05Audi US is helping you in your everyday life every interaction is designed to feel effortless
01:12and intuitive information is orchestrated and perfectly tailored for you especially the
01:17second seat will be fully dedicated to the entertainment and the relaxation for a seamless digital life
01:31I spent a lot of time thinking about how light can define character and therefore we create a light
01:36signature which is built from over a thousand triangle elements the slim vertical matrix headlights express
01:43precision and character the animation and projections make the intelligence visible
Comments