New IKEA Ad Asks Pregnant Women To Pee On It To Reveal A Crib Discount
- 6 years ago
IKEA is offering pregnant women a discount on cribs, but those wanting to take advantage of the offer will have to work for it.
IKEA is offering pregnant women a discount on cribs, but those wanting to take advantage of the offer will have to work for it, reports Adweek. The ad, featured in a Swedish magazine, has a pregnancy test-like strip on the bottom, and the only way to reveal the savings hidden within is to pee on it. Details pertaining to how one goes about redeeming the offer are sparse. It's unclear if getting the reduced price requires one to actually take the urine-sprinkled ad to the store and then hand it over to a likely creeped-out cashier, or if, perhaps, a picture of the deal will suffice. Regardless, whatever IKEA is asking people to do may be worth it. A commercial about the promotion suggests the crib discount is pretty steep. In the magazine ad featured, the price is knocked down by about half.
IKEA is offering pregnant women a discount on cribs, but those wanting to take advantage of the offer will have to work for it, reports Adweek. The ad, featured in a Swedish magazine, has a pregnancy test-like strip on the bottom, and the only way to reveal the savings hidden within is to pee on it. Details pertaining to how one goes about redeeming the offer are sparse. It's unclear if getting the reduced price requires one to actually take the urine-sprinkled ad to the store and then hand it over to a likely creeped-out cashier, or if, perhaps, a picture of the deal will suffice. Regardless, whatever IKEA is asking people to do may be worth it. A commercial about the promotion suggests the crib discount is pretty steep. In the magazine ad featured, the price is knocked down by about half.