Founder Jessica Alba is live from Target in New Jersey, surprising a guest with a makeover to celebrate the launch of Honest Beauty at Target! Watch and then . Founder Jessica Alba is live from Target in New Jersey, surprising a guest with a makeover to celebrate the launch of Honest Beauty at Target! Watch and then . Mannequin Challenge in anticipation of the madness of Black Friday shopping. A little fun to keep us going. Its that time again! Founder Jessica Alba is live from Target in Brooklyn, surprising a guest with a makeover to celebrate the launch of Honest Beauty at Target.