Snapchat simplifies its app as it prepares for IPO

Ahead of its IPO scheduled later this year, Snapchat has upgraded its app on Android and iOS to make it easier for users to find their way around the social networking platform. In an update soon coming to all users, Snapchat will add a search bar at the top of the app. People can look up friends, media companies, celebrities and other names to get quick access to their latest posts. Snapchat parent company Snap Inc. is preparing for an initial public offering that could value its advertising businesses at between $20-25 billion.