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John: Hi, it’s John Nieuwenburg with W5 Coaching, business coaching firm here in Vancouver and today we’re talking with Mark Bossert of Top Local Rankings. Good day Mark.
Mark: How’re you doing John?
John: Doing great, Mark so the thing we wanted to talk about today is, help me understand why video is so important today in generating leads for your business, why is video become so such an important dimension or so important in how you market your business.
Mark: Sure, first it depends on how you’re driving leads but let’s, let’s start in the framework of ranking using Google Search to get in front of people who are looking for your type of business or service. When people um, or when people do a search the, a video will rank 53 times higher, sooner, faster than just written content so right out of the gate Google has weighted the game pretty seriously towards YouTube and video that’s online. Hangouts like we’re doing right here are even higher. Our own internal estimates based on results is about another 15 times higher than just video so the power of the live broadcast which is being borne out by what’s happening with other providers like with Facebook Live or with Periscope on Twitter, Amazon’s rumored to be coming up with their own live thing, um this is a major, major area of growth for all the big internet companies and it just it’s really important for you to play in that pond and get used to it because it is the future.
The second kind of idea here is that the old school sort of thing of going on the parking lot and saying if I could show you a car that you could get for 200 bucks a month and blah, blah, blah, would you be, would you be willing to buy today, that kind of selling is still effective but not anywhere near where it used to be. People have been exposed to it especially the young digital kind of people who are way beyond pioneers, people who have grown up in digital media have seen all that kind of stuff before and can sniff it out from a mile away and so they want to relate to somebody, they want to be able to connect with someone who’s like them and video is by far the best way for us to be able to do that, so rather than getting a cold call and we’ve had this conversation, rather than getting a cold call from somebody trying to pitch them something you have to get through the gate keeper and call that business owner and all that sort of stuff, people much prefer being able to connect to a platform that delivers value
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