http://www.toplocalrankings.com
Mark Bossert mark@toplocalrankings.com
John: Good morning, it’s John Nieuwenburg with W5 Business Coaching and today we’re talking with Mark Bossert of Top Local Lead Generation. Morning Mark.
Mark: Morning
John: So today, the question is when starting a lead generation plan, how do you create the plan?
Mark: So the plan, I think is the most, the kind of the core element of the basement of the structure if you like, the foundation. So it really comes down to answering some very important questions and the biggest one that I find for our customers after we dig in to who are their customers, what they look like, what are their information of, where are they getting leads from currently, is ok - What are your goals?; What do you want to grow your business to?; What are you doing now?; and What’s that difference? How many leads will it take per week to get you to that goal and that then determines the plan. It is also sculpted by the value of their customers. So if it’s a job or a business where they normally get, you know, say a $1000 dollars a year from a customer typically, then there’s one plan that we would use as compared to somebody’s who’s more like five to ten thousand dollars on a bigger one off kind of job, say like a roofing company or restoration company. That would be a different strategy that we would use and different tactics that we would actually build that. So that’s soft of the core questions that we ask.
To give more examples, say for a roofing company or restoration company, we would build a website for them, we basically manage the entire process from stem to stern. There are tracked phone numbers that are actually recorded calls that they and we at the end of each month can say, ok well you got 10 phone calls each week, 40 phone calls this month and we either charge per phone call or a one off monthly charge for that kind of service. And we can go through and listen to every one of those calls and see, were they valid, were they real leads and what kind of a job did the company’s people on the phone do in turning those into valid leads. And that’s an opportunity for more coaching if needed. Check out our website for more information.
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