http://toplocalrankings.com 778-385-0098
John: Good morning, it’s John Nieuwenburg and I’m with W5 Business Coaching. This morning we’re talking with Mark Bossert of Top Local Lead Generation. Good morning Mark.
Mark: Morning John.
John: So today we wanted to talk about or at least respond to this question, when thinking about marketing why is it important to be consistent?
Mark: So, what we found in doing this for years now that it creates an expectancy or a reliance of your customers that you’re going to show up every week or every day that you’re going to show up so Monday we do these Mondays at 9:30 am. We’re there every Monday morning unless there’s a holiday doing these hangouts and that consistency creates an audience because people start to expect that, that you’re going to show up. Now a lot of times that, o.k. that’s simple straightforward, now what do I do? How do I actually create that audience, well how do I, what’s my message? Do I use an email blast? Do I create a newsletter? Do I send out a paper newsletter? Do I create videos? Do I, what do I do? How do I do this? Well I think it’s matched very specifically to your target market so for both of us these work really well. They’re time sensitive, they’re packed with information and value for our target markets and they’re easy to consume and video is probably the most effective way but say if you’re somebody like I just want to give some a couple examples, what if you’re a painter for instance so I’m just going to bear with me I’m going to do a bit of a screen share here, when I find my right screen, technical difficulties . .
John: No worries Mark, we’re with you
Mark: So we’re starting the screen share here, just let me know when you can see that John
John: Sure, there you go
Mark: So here’s a building under construction. You can see that they’re using a pretty standard for Vancouver right now, this kind of mild green I guess and the owners wanted something a little different so they are going to switch to a different process here and just another shot so this is the before picture so this is an exact way that a painter could show how they work. You can see the mess, you can see the job, here they’re masked it off, here’s what it looks like under construction or under the painting process, again another angle, this is actually the house next door and they’re doing two of them at once and then this is the finished product. You can see what it looks like at end is very different and then you can talk about your process, you can talk about your checklist of how you make sure the site is cleaned up every day, you know you’re not, you’re not leaving debris everywhere, you’re making sure that this, this site is clean and it’s fast and it’s done professionally but the interior looks like
https://plus.google.com/u/0/115675197532487633944/about
https://www.youtube.com/channel/UChnFstD6ZJ1xYtyJHaIrBlA
https://twitter.com/toplocalranking
Comments