There are many ways to test your competitors digital prescence, you can do simple things like pretend to be a customer browsing for your service and see where your competitor is listed and how they are listed. You should always use this technique but be aware though that this approach has significant limits: while it gives important information in practical terms in can only yield very incomplete information too. Using this approach alone is not practical it would be very time consuming to attempt to get a complete picture so I would always recommend using purpose built SEO tools.
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