Inspired by colleagues in the healthcare industry who are experiencing phenomenal success via YouTube and other Web 2.0 and social networking sites, we decided to practice what we preach. Here's HIN's first video — produced in-house and on a shoestring budget — profiling several healthcare innovators who are reaping the marketing, recruitment and communications payoffs of Web 2.0. For more information, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?webvideo