http://w5coaching.com - John Nieuwenburg - Business Coach
Mark: Hi, it’s Mark from Top Local Lead Generation, we’re here with Mr. John Nieuwenburg, he’s a business coach in Vancouver, renowned, maybe you’ve seen his Ted talk. How’re you doing today John?
John: I’m doing great, Mark, thanks very much for asking.
Mark: So just mentioning Ted, because it was TedX again this weekend. So how does a typical coaching engagement start?
John: Well, thanks for asking that Mark. Once we have agreed that we want to work together, and we’ve agreed on a program, the first step in the process has to have you, the client, do a self-assessment. I’ve got three different tools that I use, they’re survey tools that helps you take a look at your business as if you’re an outside, third party, arm’s length viewer of the business to assess what the business’s strengths and limitations are and what you might like to work on. So typically, one of the surveys is a financial review, get some details around your P & L, and your balance sheet. And them the other two are related to the coaching system that I typically use with clients that’s built around the 22 silver bullets which are the twenty two most common strategies that help business owners implement into their business. So the first place we start is for you to get a self-assessment. It does a couple of things, one is it helps you, first of all get the assessment of course; number two, it gives you a picture of the kinds of things that we’ll be working on in your business and the sorts of things we’ll be implementing; and then number three, it often is a bit of a you know, sort of a grounding experience as you come to recognize what is and isn’t instituted in the business, and sometimes business owners, clients report to me that it’s a bit depressing you know, they’ve been working at their business for a long time and here they find that their scoring themselves on a scale of one to five, nearly one on nearly everything. To give you a sense of it, the first two or three silver bullets that get implemented in a business is a revenue and profit plan, so a forecast of how much money you intend to make which helps us work, reverse engineer how many clients, how many leads and what you’re needed conversion rate is, so that’s one of the first projects. And it’s pretty common at the beginning, the kind of data that we’re working with, the record that business owners have are not really adequate so in the first little while, it can take three months before we even have a system of collecting the data. And then the other part is to work out your USP - what is your unique selling proposition? How do you differentiate yourself in the marketplace? And to give you a sort of understanding of what a USP is, for a small business owner, it’s when you have no price competition.
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