A Spare-No-Expense World Premiere for ‘Star Wars: The Force Awakens’
- 9 years ago
Even by the razzmatazz standards of the Walt Disney Company, the high-security, spare-no-expense world premiere for “Star Wars: The Force Awakens” on Monday was something to behold.
For Disney, the premiere, which overflowed from the Dolby to two adjacent theaters, the TCL Chinese and the El Capitan, was an overt celebration of its 2012 decision to get into the “Star Wars” business.
Costing roughly $350 million to make and market worldwide, "The Force Awakens" will begin playing in previews on Thursday night in the United States and Canada, with more than 4,100 American theaters lined up to show the movie over the weekend.
About 3,300 of those theaters will offer 3-D screenings.
For Disney, the premiere, which overflowed from the Dolby to two adjacent theaters, the TCL Chinese and the El Capitan, was an overt celebration of its 2012 decision to get into the “Star Wars” business.
Costing roughly $350 million to make and market worldwide, "The Force Awakens" will begin playing in previews on Thursday night in the United States and Canada, with more than 4,100 American theaters lined up to show the movie over the weekend.
About 3,300 of those theaters will offer 3-D screenings.